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Teens Don’t Tweet: What it Means for Social Media Marketing
This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college. Just 16% of Twitter...
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Social Media Optimization: Facebook Pages Now More Important than Ever in...
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever...
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B2Bs To Increase Social Media Spend
Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media...
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How to Create a Company Social Media Policy
Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as...
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How Social Search is Predicting the Future of the Box Office
For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small...
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SMO Strategy: How to Leverage Facebook’s New Developer Plugins
Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of...
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How Twitter Hashtags Can Hurt Your SMO Strategy
Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag...
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New Evidence That Quality Content Will Rule The Web
By now we are all familiar with Google’s aggressive push to improve the quality of its search results. So far, it has implemented ranking algorithm changes that sought to punish content farms, many of...
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How Evidence-Oriented Consumers Have Reshaped the Buying Cycle
From Google As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before...
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The Evolution of SEO [INFOGRAPHIC]
SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the...
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David Barad on the Future of Facebook Marketing [Interview]
Founded in 2009 and headquartered in Santa Monica, CA., Fan Appz helps businesses, celebrities, musicians, athletes, public figures and brand owners grow, engage and monetize their social network fan...
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